PR 20/20

MARCH 2, 2023

If you aim to increase your subscriber base, publishing quality content (and more of it) is the first step toward understanding what resonates and what doesn’t. You might be able to design a campaign or change your content marketing strategy by the end of this year, but what do you do if you need subscribers by the end of the month?

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Communications Conversations

MARCH 3, 2015

After all, who could predict that Facebook would become an essential took for PR pros in 2005? Facebook won’t exist, but social media will still be key to PR success. It feels like we’re almost at a tipping point with Facebook. I know it continues to be the dominant platform in social media marketing.

Technology 60

Technology Content Marketing Social Media Facebook 60

Sword and the Script

JANUARY 9, 2018

Here’s an example: Use the headline for Twitter; include relevant hashtags; Cite interesting statistic for LinkedIn; Pull an insightful quote for Facebook; Post the image to Pinterest; ensure the description make sense. Sometimes these are developed and published by independent media companies, trade groups or associations.

Media 97

Media B2B Groups Conference 97

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 168

Marketing Employee Content Marketing Training 168