NewsWhip

JULY 14, 2020

Paul: Do you find that data from your tech stack makes it easier to predict which stories the public will engage with, and how to frame stories to win engagement? . We recently had a conversation with a public affairs client. Darika: Definitely. There’s lots of levers and ‘new rules of influence’.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Journal Of Public Affairs (14723891) , 13 (2), 160-171. doi:10.1002/pa.1471.

Viral 120

Viral Journalism Advertising Advertising 120

Communications Conversations

OCTOBER 18, 2016

Susan Roeder, director of public affairs, Andersen. What I love about Susan isn’t how smart she is when it comes to navigating the world of corporate communications within a large org the size of Andersen (because she’s great at that). But, that’s probably where the comparisons end. Another #client.

Agency 60

Agency Groups Public Affairs B2B 60

NewsWhip

JUNE 23, 2021

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? This is where you have an industry that may not be forefront every day, but has a huge public affairs consequence that needs to be evaluated through our geopolitical risk framework.

Data 78

Data Media Analytics Energy 78