article thumbnail

My Name Is AT&T (Maybe, Sorta, Possibly)

Bad Pitch Blog

In 2005, SBC Communications bought AT&T, creating a company that reminds those of us old enough to remember about Ma Bell. Branding geniuses (lightly used) from AT&T had forgotten how much AT&T was hated as a wireless company a few years back. Here’s what happened. AT&T was a known entity. That cash outlay was immense!

article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. The company was founded in 2002 and I joined just over a year later.

article thumbnail

Anaheim Mayor Pitches American Idol?

Bad Pitch Blog

Cingular Wireless subscribers may text the word VOTE to the Text Messaging 4 digit number provided for Tucker. L-3 Communications, the Mighty Ducks of Anaheim, Pacific Sunwear and The Walt Disney Company. Tucker and the 10 other contestants will perform on tonight''s "American Idol," which airs locally at 8 p.m.