My Name Is AT&T (Maybe, Sorta, Possibly)
Bad Pitch Blog
JULY 11, 2009
In 2005, SBC Communications bought AT&T, creating a company that reminds those of us old enough to remember about Ma Bell. Branding geniuses (lightly used) from AT&T had forgotten how much AT&T was hated as a wireless company a few years back. Here’s what happened. AT&T was a known entity. That cash outlay was immense!
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