PRSay

SEPTEMBER 7, 2021

Clearly, companies are noticing the utility of an individual who gains a large following on social media to be a spokesperson or “brand ambassador.”. He points to federal ethics regulations as the guidelines that prohibit military influencer marketing.

Ethics 170

Ethics Public Affairs Policies Guidelines 170

Cision

OCTOBER 17, 2017

In a Fast Company article, How to Get a Journalist to Read Your Pitch , Michael Grothaus raises an important question related to this issue: “When you reach out to a journalist, you’re asking them to dedicate their time researching and writing about your company. Demonstrate Research. Conclusion.

Pitching 275

Pitching Public Affairs Report Guidelines 275

Cision

NOVEMBER 19, 2015

Identify a company spokesperson. . Provide guidelines and protocol to avoid big blunders and embrace the small errors. Companies that want to capture or share videos for longer periods of time can save and upload them to YouTube or use services like Katch to streamline the process. Decide on mortality.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Sword and the Script

OCTOBER 25, 2022

Broader remit, more engagement across the company.”. It’s expanded to include public affairs and government relations as the norm.”. Importance of companies having a voice on social justice and other policy issues.”. More value placed on communications due to the pandemic and guidelines changing so quickly.”.

Communications 126

Communications Crisis Internal International 126

Communications Conversations

DECEMBER 1, 2016

I have always desired to experience a slew of different companies and industries throughout my career without looking like a jumper who never stays put. What’s the one social media trend most companies are over-looking or under-utilizing? Let’s hear more about Ava in today’s “Rock Star” profile.

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

MaccaPR

MAY 28, 2015

Over my 30 years in the advertising business, I had the challenge of working under strict guidelines regulating advertising for kids cereals - you had to be careful when marketing to children. NASA did advise Hyundai about NASA’s imagery use guidelines. What line should advertisers not cross? says Preston. Did they cross them?

Film 48

Film Marketing YouTube Advertising 48

Landis PR

DECEMBER 4, 2023

Plus, nearly seven out of 10 business executives favor content written by identifiable author-experts expressing their own point of view, rather than a generic brand voice that espouses neutral company beliefs. That said, it’s important to start small and strategic.

Marketing 59

Marketing Content Marketing Storytelling B2B 59