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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. See these related interviews: PR Prepared Her for a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ.

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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services.

Agency 80
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Stuck in the middle

PRSay

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands.

Ethics 60
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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing. Her expertise encompasses public affairs, media relations, community relations, social media and digital communications.

Trends 77
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Meet the Media: Karn Dhingra, Reporter at Automotive News

Bianchi Biz Blog

I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. And I covered city and county government at the Victoria Advocate in Victoria, Texas which is about an hour and a half south of Houston. After the story ran, he resigned.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”