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The Future of Work: Navigating the Evolving Professional Landscape with Erica Keswin

PR for Anyone

In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile. Employees of all ages have expressed a desire to not be in the office five days a week. The conversation around productivity has shifted in our post-COVID world.

Employee 130
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PR’s Crucial Role in Strengthening Cybersecurity Awareness

Burrelles Fresh Ideas

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. Organizing events and webinars: PR agencies can help coordinate webinars, seminars, and workshops focused on cybersecurity topics.

Education 112
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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Sometimes, it just takes a little community spirit. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

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The future of offline PR

Presspage

Measurability of PR efforts is increasingly important. Direct and personalized communication. With the introduction of many monitoring and scheduling tools for online communication, the need for measurable and standardized preparation of PR efforts is on the rise. Integrating blogs and social media into the PR strategy.

Trends 79
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PRoust Questionnaire: Kim Blanchette

PR Conversations

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. I also appreciate the sense of community. I’m really enjoying that focus. Why do you work in PR?

Energy 53
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Engaging (and grilling) the social side of James Grunig

PR Conversations

employees, investors, etc.)? For example, the Brookhaven National Laboratory , on Long Island in New York, found that community groups disagreed with each other about whether the laboratory should restart a nuclear reactor after it leaked radioactive waste into the ground water. Thus, they are not really measuring “public” opinions.