Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach.

Digital PR 83

Digital PR SEO Engineering eBook 83

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Source: Public Relations Review 3 Turk, J.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

DECEMBER 20, 2023

For example, in my niche, the public relations industry, there are plenty: “PR is all about publicity and media relations.” Digital communication is too technical for PR professionals.” “PR PR professionals must talk using corporate platitudes.” “PR So, what do you have to do exactly?

Brand 52

Brand Branding eBook Resources 52

ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. “I share to be part of a community. He is one half of the team behind comms2point0 , a free online resource for creative communicators. . “I share to build communities and pay it forward. We’d each penned a chapter.

Communications 81

Communications How To Blogging Content Marketing 81