Remove Community Remove Content Marketing Remove Customer Service Remove Employee
article thumbnail

Everything You Need to Know About Word-of Mouth Marketing

Cision

How to Build & Evangelize Your Community With Word-of-Mouth Marketing. How can you build a community online and off? See the five factors to consider when developing a word-of-mouth campaign, 10 ways to engage through word-of-mouth marketing and mimic real-life examples of successful word-of-mouth campaigns.

Marketing 120
article thumbnail

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s the One Thing?

Cision

When employees at one of the companies went on strike over the summer, customers and vendors joined them. The employees wanted him back and weren’t going to work until he was. The story became one of helping employees and reinstating an employer known for taking care of his workers and customers. What to do.

Employee 120
article thumbnail

LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 4) A relatively untouched social platform.

article thumbnail

The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

article thumbnail

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform

Landis PR

For example, if your audience is the retirement-aged community, TikTok wouldn’t be the most advantageous way to achieve growth. Engage with your fans and focus on customer service to generate positive reviews. Facebook’s content sharing feature can help expand your audience and drive traffic back to your brand’s website.

article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Pay to pay, content grows; influencer marketing cools. “I Regular dissemination of good communication, meeting and texting practices is also necessary.

Marketing 196