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#FuturePRoof podcast: strawberry picking

Stephen Waddington

The second #PRFest in Edinburgh proved to be a lively affair combining keynotes, panels and workshops. The innovative two-day event curated and managed by Laura Sutherland is establishing itself on the conference circuit. If you work or study public relations or public affairs seeks out opportunities to engage with your public.

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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

I started in Washington DC in Public Affairs and Crisis Management. The other firm was representing the Conference of Catholic bishops and Scientologists. And with the conference Catholic bishops, it was all pro-life campaigning. It all comes back to data and privacy and transparency. Classic Washington stuff.

Ethics 52
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Brexit and Trump are result of the failure of professional politics and communications

Stuart Bruce

But it’s greedy because there is nothing much in it for the poor person whose door has been knocked on, life interrupted and privacy violated. World of Watson was a global conference, based around IBM’s Watson AI/QA (question answering) technology, where 20,000 delegates gathered to talk about AI and data.