ImPRessions - Crenshaw Communications

MAY 3, 2018

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. Both profitability and reputation ride on the decisions of B2B buyers.

Advertising 178

Advertising Advertising B2B Reputation 178

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content. Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. The post The Only B2B PR Event You’ll Ever Need appeared first on Crenshaw Communications.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. To build an executive profile?

Conference 95

Conference Trade Shows How To B2B 95

Sword and the Script

FEBRUARY 27, 2018

We can credit Forrester Research as the source of that specific number, but several reputable research organizations had similar findings. The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey.

B2B 67

B2B Trade Shows Survey Study 67

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. ESG issues will be dominating corporate communications in 2022 and beyond.”. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52