PRSay

APRIL 2, 2020

For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. Share some positivity.

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PRSay

MAY 8, 2020

With work-from-home setups and adjustments along the way, many communicators have likely found a way to continue working through the pandemic. But our media colleagues who we rely on to share our stories, haven’t had such an easy time adjusting. If your story isn’t relevant now , then it may not be worth pitching.

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ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Effective communications needs a mix of “rich” and “lean.” ” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

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ImPRessions - Crenshaw Communications

APRIL 18, 2017

Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. Trust a savvy PR team to get the news out in a number of ways — most often with a pithy, well-written pitch, offering a “first look” to a select group of reporters. Let the agency handle all media relations.

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Shift Communications

MARCH 8, 2016

Six months ago, I joined the SHIFT Communications team as an Account Director. But, I was armed with a liberal arts education that stressed diverse knowledge, open-mindedness, strong written and oral communications and purposeful decision-making. Suggest a Skype here and there. Relationship Building. Molly DiLorenzo.

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Waxing UnLyrical

MARCH 30, 2011

Working within PR, and particularly in media relations, I’ve found that voice mail is bordering on pointless. There’s no reason for me to leave a voice mail on somebody’s mobile phone (or landline), not when I can text them, email them, Skype them , tweet them and Facebook them – all far more effective than leaving a voice mail.

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