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The Importance of PR in Shaping Media and AI Perceptions

5W PR

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern.

Privacy 78
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When To Turn Down A Media Interview

ImPRessions - Crenshaw Communications

This is why most PR people work to get potential questions in advance, which can help determine if the interview is worthwhile. Sometimes the interview process is a long courtship where the reporter spends weeks or months gathering background, during which the PR team can assess its potential. When the outlet is questionable.

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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!)

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Master Video Conferences With These 5 Steps

PRSay

And what etiquette should communicators consistently model to strengthen virtual relationships with peers, clients, media and stakeholders? Nonverbal communication such as facial expressions and body language speak volumes, too. Turn on your video. It can be rude to not turn on your video. Get camera-ready.

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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

The right firm can calculate a winning strategy that will craft a well-worded announcement and put it out to the most well-positioned tech or business outlet (often for an exclusive) and follow up with a plan that tells different parts of the company story to different media as the news is rolled out. A company crisis is looming.

Company 136