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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable. Others require membership fees.

B2B 319
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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

.” This applies to the media who cover business, whether they’re on the SMB beat or not. When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. Smaller companies can seize sudden PR opportunities.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 196