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Behind the Headlines With Laura Braden Quigley

Cision

Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience. What are you most excited for in your new role as vice president of communications for the California Medical Association?

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How to Create Your Content Strategy From Scratch

Contently - Strategy

According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. I push back.

Strategy 108