Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. The cardinal sin to a citizen analyst is deciding what you want to say first, then cherry picking facts and data to support your point of view. Used with permission.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. The cardinal sin to a citizen analyst is deciding what you want to say first, then cherry picking facts and data to support your point of view. Used with permission.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

DECEMBER 29, 2015

Will a blog post go viral? Let’s dive a little more into one SHIFTers personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start). Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Is a tweet less or more likely to work?

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

APRIL 28, 2015

BuzzFeed, the Internet’s current media darling, realizes that data is the key. Data is the way to determine what works, what spreads, what stories will be shared and in what ways. Marketers have long tried to determine what makes something go viral. We’ll be walking you through that journey over the coming weeks.

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Data Analytics Viral Big Data 60