Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. The cardinal sin to a citizen analyst is deciding what you want to say first, then cherry picking facts and data to support your point of view. Vice President, Marketing Technology.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. The cardinal sin to a citizen analyst is deciding what you want to say first, then cherry picking facts and data to support your point of view. Vice President, Marketing Technology.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

DECEMBER 29, 2015

Will a blog post go viral? It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Is a tweet less or more likely to work? Predicting the future is difficult, expensive work. Angie Goldman.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

APRIL 28, 2015

Data is the way to determine what works, what spreads, what stories will be shared and in what ways. Marketers have long tried to determine what makes something go viral. What BuzzFeed’s Pound technology shows is what happens as content spreads across social networks. Account Manager, Marketing Technology.

Data 60

Data Analytics Viral Big Data 60