Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. One of the driving forces of the citizen analyst is curiosity. Your nature drives you to investigate, to dig, to understand the real story.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. One of the driving forces of the citizen analyst is curiosity. Your nature drives you to investigate, to dig, to understand the real story.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

DECEMBER 29, 2015

Will a blog post go viral? Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Is a tweet less or more likely to work? Predicting the future is difficult, expensive work.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

APRIL 28, 2015

BuzzFeed, the Internet’s current media darling, realizes that data is the key. Data is the way to determine what works, what spreads, what stories will be shared and in what ways. Marketers have long tried to determine what makes something go viral.

Data 60

Data Analytics Viral Big Data 60