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How to Research Industry Trends Hassle-Free

Shift Communications

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? Not only is it free but it gives you the flexibility and access to public postings on Facebook, Twitter, Instagram, and Reddit. along with post content data. Lisa Zanchi. Senior Marketing Strategist.

Trends 142
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{PR}edict: Predictive Analytics and the Future of PR, Part 4

Shift Communications

A random one-time Reddit hit is enough to skew a model, but if I had no part in creating the hit, if it was truly random, it has no place in the model. Vice President, Marketing Technology. Mistaking Predictions for Insights. The final way predictive analytics goes wrong isn’t with the prediction, but what we do with it. Stay tuned!

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Data-driven still needs human decisions

Shift Communications

Unless you’re blind and deaf (or not a techie), you’re aware that in the past week or so reddit had a meltdown. Have any doubt about the power of reddit? Data would say to us, syndicate this, talk with people on reddit about it, take action. Account Manager, Marketing Technology. Chel Wolverton.

Data 60