Communications Data-Driven PR Definition Pitching 
Shift Communications
JANUARY 9, 2017
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
Shift Communications
MARCH 8, 2016
Six months ago, I joined the SHIFT Communications team as an Account Director. In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. The more tailored and relevant you can be with your pitches to them, the more you’ll be seen as a trusted, go-to source.
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