Remove Communications Remove Content Marketing Remove Data-Driven PR Remove Leadership
article thumbnail

20 PR and Marketing Predictions for 2022

Sword and the Script

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.

Marketing 214
article thumbnail

Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes

Shift Communications

Reporters will be thrilled to get content that is not only seasonal, but on-point with related trends that will help make their story that much more likely to stand out. Alan Marcus. Vice President .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Tech PR? PR strategies that sell your tech brand

Prohibition

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

article thumbnail

SHIFT Archives: The Best of Q4 2015

Shift Communications

Marketing Coordinator. cta] The post SHIFT Archives: The Best of Q4 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. We’ve found out which key metrics can get you the budget you need. Savannah Whitman.

article thumbnail

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Here are some compelling reasons why tech PRs should embrace the trend.

article thumbnail

How to find a 10x Marketer, Part 1: Introduction

Shift Communications

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. Account Manager, Marketing Technology. You have all the latest tools, read all the industry publications, and know all the big players.

article thumbnail

How to find a 10x Marketer, Part 1: Introduction

Shift Communications

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. Account Manager, Marketing Technology. You have all the latest tools, read all the industry publications, and know all the big players.