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How to Use Public Relations as a Lead Generating Tool

PR for Anyone

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. This week I want to talk to you about how you use the publicity that you get as a lead generation tool. It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

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Tips for Media Interviews

PR for Anyone

When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. People want to connect with people they see on TV or hear on the radio or a podcast. You can also guide the conversation back to what you can answer. So what do you do?

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Journalists

PR for Anyone

Learn how they report and give them what they love and what they want. By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Know who is interviewing you. Do your homework on the journalist and the outlet. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

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Back to School Media Pitches

PR for Anyone

Here’s a short video I did on how to position yourself as the expert which might help if you aren’t quite sure how to position your expertise. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript.

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Mindset and Media

PR for Anyone

So step 1 is mindset, and then step two is how to pitch. Make sure you know the Get PR Famous Formula and how to use it. By knowing how to do this, you’ll have much better success and that will help your mindset the more yesses you get! We had two people who went on national radio tours. It was amazing.

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Advertising vs Publicity

PR for Anyone

When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. So make sure you watch all the videos here on the channel and really learn how to do it. . #3 – publicity is what we call “earned media.” This is the power of media.

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The Content (R)evolution: Rick Kupchella on the Power of Brand-Driven News

MaccaPR

Just as our society transitioned from radio to TV over a half-century ago, we now find ourselves in the age of digital disruption. HOW DO BRAND CONTENT CREATORS IDENTIFY RELEVANT TOPICS AND ENSURE THAT THEIR CONTENT WILL REACH THE RIGHT AUDIENCES? "In See more details of the case study here.

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