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Public Relations Objectives

Doctor Spin

Continue reading In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc. But within public relations, we understand how to engage in two-way communication. E‑Public Relations: Impact and Efficiency. A Case Study.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. We recently had a conversation with a public affairs client.

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What to Look for When Choosing a PR Agency 

Landis PR

Define what financial and staffing resources you have available to hire and work with an agency. Have an initial conversation, covering the agency’s capabilities, service offerings, experience, case study examples, team members and general pricing structure. They should have a long list of questions for you, as well.

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How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

In the context of AWS, it doesn’t hurt to have a cases study about your brand’s work with Netflix as an example to share with clients but Rome wasn’t built in a day. Aswath Damodaran, at financial blog the Wall Street Pit, calls these brands story stocks , and these stories enable brands to live by different rules.

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Masters in Marketing Interview: Paul Furiga, WordWrite Communications

Mindful Marketing

Before founding WordWrite, Paul was a vice president at Ketchum Public Relations in Pittsburgh, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University. An interesting aspect of our work is that we find ourselves doing more and more public affairs work. As the CEO, you wear many hats.