Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. Baz Luhrmann, The Sunscreen Song, 1998. To that end, this year’s roundup is uh-mazing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stephen Waddington

AUGUST 29, 2019

The candidates for CIPR President in 2021 have been announced. I’m supporting long standing CIPR volunteer and trainer Mandy Pearse. She’s an MBA and board level practitioner. I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. How do account for this?

Meeting 96

Meeting Training Ethics Government 96

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 15, 2020

Make sure the C-Suite sees and understands the contribution your team makes every day. Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictions usually include some element of aspiration. Predictions from PR and martech providers; and. My own predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

Ethical Voices

DECEMBER 12, 2022

What’s your advice to communicators as they prioritize to make sure that they’re walking the walk as well as talking the talk? Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. It absolutely is. We’re focusing on purpose-driven brands.

Ethics 73

Ethics Brand Branding Internal 73

Sword and the Script

DECEMBER 28, 2022

Communications Influence with the C-Suite Grew. According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. Every year I read and write about dozens of reports on B2B marketing and PR.

B2B 114

B2B Marketing Survey Software 114