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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Brands spend large sums of money on content marketing. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Create social videos and infographics. Here are our biggest takeaways.

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The Sales Connection: Bridging the Thought Leadership-Sales Gap

Stern + Associates

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. They need to interact with people who know what they’re talking about. Can Thought Leadership Be Measured? How does this impact sales?