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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. To show leadership during a serious crisis situation.

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How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

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HIMSS15: How-to Position your Organization as a ‘Snowflake’

Shift Communications

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. Don’t do it.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

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2022 PR Predictions

Landis PR

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. We expect that the pharma and healthcare industry will be the big winner of all we went through over the last couple of years – in all developed countries and beyond. In the U.S.,

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