Communications Conversations

FEBRUARY 2, 2018

I’ve been following along online all week to see what brands are up to. How does a bank activate its brand during the biggest sporting week of the year? From there, a slew of brands from Target to Sun Country to Caribou Coffee got involved and kept the Twitter thread going. Bank – #NiceOff campaign on Twitter.

Digg 60

Digg Social Media Banking Sports 60

PR Job Coach

OCTOBER 24, 2009

Expand your network of contacts and begin to institutionalize them through tools such as Linkedin and Facebook. Start assessing your online brand and insure that what is on the web about you is correct and is positioned the way you want. Pick up a couple of books on public relations and read them.

Digg 100

Digg Publicity Journalism Insurance 100

PR Breakfast Club

JANUARY 7, 2016

They’re more likely to share to Facebook, Twitter, Pinterest or elsewhere if it’s just a click away. At the top of the post, there are options to pin it on Pinterest or even “Like” and share it on Facebook. You don’t have to go to a particular brand’s website or channel to see examples of this.

Infographics 28

Infographics Digg Pinterest Facebook 28

Sword and the Script

AUGUST 23, 2016

For a time around 2009, some social media strategists were saying a brand Facebook page eliminated the need for a website. Then, a couple of years later, Facebook changed the rules and tweaked its algorithm to the extent a branded page essentially gets near-zero visibility unless you buy advertising.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60