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Paid vs organic social – what’s the difference?

Prohibition

Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages.

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LinkedIn Pulse: The Next Content Marketing Must-Have?

MaccaPR

T he industries that generate the highest demand : Technology, financial services and higher education. He shares his secrets to success , shows his personality , and humanizes his brand. It’s a two-way street and the bigger picture is more than you and your brand. 1) Access to influential people. Length also matters.

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The State of Social Media in 2017

Stuart Bruce

There’s more scary stuff when it comes the actual results of the survey as it reveals some quite alarming behaviour amongst many ‘brands’. It says “More than half of brands say that influencers are vital to the success of their social programs, specifically for extending brand reach.”

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Email – Forgotten Communication Powerhouse

PR Fuel

We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Repetition. How can you fix it?

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

AskPat is a brand new, DAILY podcast. From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. 13) Mike Stelzner.

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Your audience with the public

Stephen Waddington

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Pinterest has posted strong growth in visual imaging. The shifting media landscape has provided an opportunity for brands, like individuals, to create their own media. Meanwhile Google+ has fallen by the wayside. We shouldn’t be surprised.

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5 HUGE Misconceptions About Facebook’s Value to Your Business

Cision

Brand interactions are tertiary. The average person may spend 40 minutes per day on Facebook AND never engage with a brand or business. AND the top three reasons people “Like” a brand on Facebook are: Coupons. Social care (customer service). Product research. Sounds reasonable, right? Conclusion.

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