Shift Communications

MARCH 7, 2016

Our most recent examples include: A large online B2B company with multiple sub-brands wanted to understand their marketing opportunities and challenges – what should be kept, what they should leave behind and what new things they should try to increase sales.

Google 60

Google B2C Analytics Data 60

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. It means we evaluate our situation honestly, using the most unbiased tools at our disposal.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

APRIL 2, 2015

This is an area that will continue to evolve thanks to our BFF, data. Well, for one, I’ll point you to an eBook our VP of Marketing Tech, Chris Penn, did. Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages. So where do you start? Get to know them! Amanda Grinavich.

Marketing 60

Marketing Data-Driven PR Analytics Training 60