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How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

” “We offer great customer service/value/reliability.” It made the brand more interesting, and best of all, media loved it. As storytellers, we’re taught to show, not tell. When Russia invaded Ukraine last February, she organized resources, transportation, and shelter for those fleeing the war.

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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities. Reputation management: PR helps manage the reputation of travel brands, including hotels, airlines, and tour operators.

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