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How We Doubled Webinar Leads By Becoming Our Own Biggest Advertiser

Contently - Strategy

Not bad for promoting a webinar that covers complex marketing issues. Rethinking your website real estate. However, brands have an opportunity to rethink all the available space on their sites. Traveler covers 87 destinations around the world, and each section blends local tips with in-depth features and profiles.

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Your End-of-Year PR Checklist

Critical Mention

Many brands announce year-end promotions. As a PR pro, you should work closely with your marketing department to develop unique ways to generate sales. Organizing or partnering with nonprofits for community service programs like a winter coat or toy drives helps build your brand awareness while also giving back. Until next time!

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How to Spy on Your Competition & Steal Their Secrets

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Implement viral marketing tactics. How did Movoto do it? The Key Steps. Define goals.

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How to Spy on Your Competition and Steal Their Secrets

Beyond PR

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. So it looked at these (and more) content marketing innovators and modeled its tactics.