OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? The size of the firm didn’t seem to matter either.

Marketing 63

Marketing SEO Pharmaceuticals Google 63

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. A few weeks ago, they asked a question about paying for blog posts. In some ways, I don’t care if your firm wants to pay for a post, provided you disclose the arrangement. A few important qualifiers here: 1.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? Most PR pros (and firms). What good PR actually entails is a lot more. In this world of Web 2.0,

Facebook 106

Facebook Twitter Education Industry 106