Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. In fact, many of the things described in my book, The World PR Revolution, which first came out in the United States a year ago, are already coming true. Crisis PR has become commonplace.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. It lets a television or video outlet run your answers cutting in their anchor asking the questions.

Media 120

Media Television Video Print 120

PR Conversations

JUNE 25, 2015

In his contention of the influence of “the media” (photographs, movies, television), in changing how we see the world, McLuhan states the teenager replaced the adolescent, who had become obsolescent. We should also not dismiss the past as there is much to be learned there (as our 1948 book chapter serialisation has already shown).

Publicity 40

Publicity Technology Television Fashion 40

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

Print 64

Print Social Media Web Television 64

Mindful Marketing

NOVEMBER 16, 2019

” So, why is the Vatican marketing a ‘faith-based fashionable Fitbit’? In 1452, Johannes Gutenberg printed 180 copies of the now famous Gutenberg Bible. For instance, radio and television have allowed people to share religious information with others thousands of miles away.

Print 71

Print Technology LinkedIn Mobile 71

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52