ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

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Case Study SEO Film Video 178

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. 19 percent were piloting a program. 32 percent planned to implement one. Not anymore.

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Marketing Television Handbook Web 239

Flatiron Communications

DECEMBER 14, 2015

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. The post Will Television Follow Newspapers’ Fate? Make ads more relevant.” We take nothing for granted.”

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Television Newspapers Conference Retail 28

PR Insiders

APRIL 13, 2021

I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. If you’re also an author, find a firm that works as well with book reviewers and book bloggers. Hire a firm that specializes in the right media for you.

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Radio How To Public Affairs Print 78

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. If you would like to learn more about public relations and how to start implementing it into your marketing strategy, book a call with us today! The shelf life of an article is infinite, which plays a significant role when someone Googles you, because you are going to pop up!

Real Estate 52

Real Estate Publicity Television Radio 52

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe.

Media 68

Media Travel Radio Interviews 68

Critical Mention

JANUARY 22, 2020

In the time since Yount was tapped by the Critical Mention Board of Directors to lead the Company, he has overseen several transformative projects and achievements that resulted in 15 consecutive months of record-breaking new bookings through December of 2019. These milestones included: . About Critical Mention.

Television 80

Television Radio Analytics YouTube 80

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Additionally, if the CEO has a truly unique insight and/or an inspiring origin story, then publishing a full-length business book can yield substantial B2B thought leadership content and visibility. It’s okay, in fact, desirable, if the opinion is lightly controversial or even contrarian.

Leadership 149

Leadership B2B Tools Conference 149

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. In fact, many of the things described in my book, The World PR Revolution, which first came out in the United States a year ago, are already coming true. Crisis PR has become commonplace.

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Crisis Management Crisis Advertising Advertising 83

Beyond PR

MARCH 22, 2018

Once located, these articles would be clipped out like store coupons and added to books (yes – that’s why we still call them “clip books”!) Broadcast – television and radio. to demonstrate the “results” of a PR campaign. The same was true for watching hours of TV news or listening to shows on the radio.

Media 75

Media Radio Newspapers Print 75

Public Relations Sydney

AUGUST 4, 2014

Clippings are a useful way to demonstrate the wide range of publicity generated through diverse media outlets such as television, online and print. Buy Catriona’s book From Unknown To Expert: How to use clever PR and social media to become a recognised expert. Click Buy the Book here www.UnknownToExpert.com.

Strategy 93

Strategy Publicity Comparison Social Media 93

Maxim Behar

SEPTEMBER 13, 2022

The director on duty was Ausra Lukosiene, and this is how she described this scene at first, generally, then illegally printed issue of ‘Lietuvos Ritas’. "I Soon the first shots were fired in the very courtyard of the television station, and they started firing in the corridors.

Radio 52

Radio Television Comparison Newspapers 52

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. It lets a television or video outlet run your answers cutting in their anchor asking the questions.

Media 120

Media Television Video Print 120

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." I wrote a book "The World PR Revolution" which came out first in America and many other countries around the world. The ability to communicate, on television and radio, that's not possible in newspapers is of course.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

Print 64

Print Social Media Web Television 64

prTini

MAY 27, 2016

Peter interviews people from media outlets (TheSkimm, Hearst Magazines, and more) on a wide range of topics, from finding inspiration for content to bridging the gap between online and print media, in an effort to navigate the constantly shifting media landscape. In this extension of his book (which I loved!),

Interviews 34

Interviews Energy Television Print 34

PR Conversations

JUNE 25, 2015

In his contention of the influence of “the media” (photographs, movies, television), in changing how we see the world, McLuhan states the teenager replaced the adolescent, who had become obsolescent. We should also not dismiss the past as there is much to be learned there (as our 1948 book chapter serialisation has already shown).

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Publicity Technology Television Fashion 40

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Prepare a briefing book with the facts, supporting evidence and FAQs.

Media Training 180

Media Training Training Interviews Media 180

Maxim Behar

NOVEMBER 15, 2023

Now, 10% of it is in print, the other 90% is on the social media platforms. I printed it with indigo and somehow, it has been associated with the written word ever since. Ina Stoeva, Mr. Behar, you are the author of several books, but one of them is very different “Seychelles Recipes and more about Paradise on Earth".

Hotels 64

Hotels Newspapers Journalism Ethics 64

Cision

AUGUST 7, 2015

For the better part of a year, I resigned myself to watching her dial the telephone and pick up print jobs with a level of theatrics usually reserved for daytime television. I once shared a cubicle with a woman who treated our space like the set of a one-woman show. And then one day, I found an escape.

Tourism 120

Tourism Television Print Industry 120

Sword and the Script

MAY 21, 2016

In his latest book, Content, Inc., In his latest book, Content, Inc., These are all reasonable answers, but there’s one more that’s quite telling and it has to do with channels. In 2015, there are literally hundreds of channels where consumers access content.”.

Social Media 63

Social Media Marketing Media Content Marketing 63

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When recording and broadcasting satellite media tours, the studio is typically booked for a half day. Follow her on Twitter @ADHicken for tweets about marketing, the media, Cleveland and comic books.

Strategy 40

Strategy Media Radio How To 40

Waxing UnLyrical

JUNE 17, 2011

But back then, there was a air of confidence in the television world. Oh yeah, and it eliminates a TON of financial waste, and is far more interactive than passive TV or Print advertising. I think Seth Godin’s book, “Linchpin,&# does a great job of guiding people to change the way we think about our “job.&#

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Advertising Advertising Travel Social Media 87

PRSay

JULY 31, 2019

It’s not just a matter of getting a version and printing it. Woodward, who is an associate editor at The Washington Post , a Pulitzer Prize-winning journalist and the best-selling author of 19 books, will deliver the opening keynote address at PRSA’s 2019 International Conference in San Diego on Oct. I certainly don’t know.

Journalism 108

Journalism Conference Internal International 108

Mindful Marketing

NOVEMBER 16, 2019

In 1452, Johannes Gutenberg printed 180 copies of the now famous Gutenberg Bible. In many ways, the use of moveable type technology to mass print the Bible and other religious books democratized Christianity and formed the foundation for a revolution in the Church.

Print 71

Print Technology LinkedIn Mobile 71

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 21, 2015

Hear amazing insights from top notch professionals on YouTube, in marketing and even from television including Adande “Swoozie” Thorne, Guy Kawasaki, Dan Gheesling, Matthew Santoro, James Rhine, Michael O’Neal, Chris Ducker and many more! It’s time for you to PRODUCE YOUR AUTHORITY! 38) Ed Gandia. 39) Donna Papacosta.

Social Media 120

Social Media Marketing Pinterest Media 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

NOVEMBER 29, 2016

Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. The same is true in print. Credibility: Why Content Marketing also needs PR .

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Content Marketing Publicity Marketing Television 60

Cision

APRIL 5, 2017

Automobile companies (and the military) are the largest advertisers on television. Chris Lynch: My favorite book was, Boys on the Bus , an interesting read about the difference between truth, objectivity and facts. John Avlon: Great book. Chris Lynch: Is print media dead? Entertain, while we give facts. Brian Braiker: No.

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