Shift Communications

NOVEMBER 10, 2014

Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. That’s the equivalent of the amount of books in America’s Library of Congress… 167 times over ! Social Media Data. Marketing Analyst.

Data 117

Data Data-Driven PR Big Data Analytics 117

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. The good news for comms pros: It will be a blend of both technology and human insight. Maybe the best way to get started is by learning how technology experts are defining AI. The first example is pragmatic AI.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 30, 2015

It’s no secret that large agencies have the luxury of launching programs as brand exercises, throwing money at a problem or trend — be it through M&A, new offices or “cutting edge” practices. At SHIFT, we’ve taken our approach to data-driven PR and directly applied it to being a data-driven business.

Agency 60

Agency How To Data-Driven PR Data 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. As you may have inferred, learning about strategy is more than reading a book or a blog post; it takes time and experience in your field.

Communications 60

Communications Analytics Infographics Data-Driven PR 60