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The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. Positive content is more viral. And don’t check your phone whilst writing it- resist the urge, if you can.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. “If a reader can’t depend on the basic facts of a blog post, it’s a clear message that they can’t trust the brand.” Sites like Otter.AI

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Mental Models: How To Think Better—Faster

Doctor Spin

In Wikipedia. These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Continue reading 9 I’ve written about this mental model in How To Build a Viral Loop (Using Mathematics). 1 Charlie Munger. 2023, October 29).

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10 Types of Intelligences: Howard Gardner’s Theory

Doctor Spin

In Wikipedia. It includes skills in reading, writing , speaking, and communication. Please support my blog by sharing it with other PR- and communication professionals. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. 2 Theory of multiple intelligences. 2023, November 28).

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44 Top Growth Hacks to Help PRs, Marketers and Start-ups

Norton's Notes

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] From porn stars to fashion bloggers!