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5 Business Press Hits & The PR Strategy Behind Them

Shift Communications

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. The story was begging to be told.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage. In contrast, traditional PR has broader metrics to measure public perception and sentiment.

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Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. I listen to a few radio stations throughout the day, and they always do this. I’ve even heard of news radio programs where they post the stuff on their website to get people to go to their website.

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