Stephen Waddington

JANUARY 12, 2019

I’m en route to York on LNER for lunch with my daughters today. I’m going to try something new for 2019 with my blog community. Instead of spamming out my blog posts as they’re posted I’m going to include summaries in a weekly letter, alongside interesting stuff that I spot around the internet. Something new for 2019.

Case Study 62

Case Study B2B Healthcare Energy 62

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] The new media that we have today makes it more possible than ever to achieve our goals in terms of relationships with stakeholders.

Communications 60

Communications Analysis Web Handbook 60