Remove Blogging Remove Brand Remove Chemicals Remove Marketing
article thumbnail

Has Gatorade Diluted its Brand?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. billion make it the best-selling non-private-label brand water in the nation.

Brand 85
article thumbnail

Beginner’s Guide to Blogging 6/10: The Telephone

Shift Communications

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy. Part 3: The Franklin. The Telephone.

Blogging 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Burberry after its Burning Ban

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Did you give or receive clothing this holiday season? It has to do with building brands. BBC News says that over a five-year period, the brand scrapped products worth a total of about $121 million.

Fashion 67
article thumbnail

Interning at Hoffman: PR with Flavor

The Hoffman Agency

As the daughter of a chemical engineering Ph.D. My listed responsibilities included just coordinating and communicating with guest speakers, but I loved it and quickly volunteered to manage the club’s social media accounts, market/plan club events and own all direct communications to students, faculty and alumni.

article thumbnail

Avión Tequila “Health Claim” PR Snafu Part of Bigger Problem

PR Breakfast Club

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. Furthermore, is it okay for the brands to share the published alcohol studies on their Facebook and Twitter accounts?

article thumbnail

Command Attention by Telling Your Company’s Story

Waxing UnLyrical

That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. They work on our brain in a unique way , triggering the release of chemicals that lower our natural defenses and make us more agreeable. That solution should be tied to your brand promise or unique value proposition.

article thumbnail

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site. For example: 13 Statistics from an Inc.