Shift Communications

NOVEMBER 10, 2014

Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. That’s the equivalent of the amount of books in America’s Library of Congress… 167 times over ! Social Media Data. Take @SHIFTcomm followers’ Top Interests, for example. Google Analytics.

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Shift Communications

APRIL 30, 2015

It’s no secret that large agencies have the luxury of launching programs as brand exercises, throwing money at a problem or trend — be it through M&A, new offices or “cutting edge” practices. At SHIFT, we’ve taken our approach to data-driven PR and directly applied it to being a data-driven business.

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Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Read forums and blogs related to the visual media that you’re interested in. Find photographers that you respect and study their craft.

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Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Next Steps For AI And The PR Sector.

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