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These Emerging Technologies Are Shaping Defense Tech PR

5W PR

The advancements in AI, hypersonic missiles, directed energy weapons (DEWs), networks, drones, biotechnology, and materials science present both unprecedented opportunities and ethical challenges. PR campaigns strive to convey the benefits of AI in enhancing decision-making, improving troop safety, and revolutionizing battlefield tactics.

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The Anatomy of Attention

Doctor Spin

Attention according to the supervisory attentional system. This concept, derived from cognitive psychology, refers to a higher-level control system that regulates the allocation of attention, particularly in situations requiring planning or decision-making. Attention as inhibition. 2 Firth, J., Stone Age, Bronze Age, Iron Age).

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