Onclusive
JULY 13, 2021
23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions. Read the full case study. Read the full case study. Read the full case study. Know how well your messaging works.
Sword and the Script
FEBRUARY 22, 2022
The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. of articles and blog posts that start with this statistic. The piece goes on to interview a psychologist who “studies attention in drivers and witnesses to crime.”
Doctor Spin
NOVEMBER 22, 2023
A recent study published in the National Center for Biotechnology Information highlights this trend, emphasizing how the multitude of online media sources vies for our attention, often at the expense of our ability to concentrate for extended periods. 2 Firth, J., 3 Abundance of information narrows our collective attention span.
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