How Big Data Will Modernize Your Crisis Communications Plan
PRSay
OCTOBER 12, 2016
In an interview with the New York Times , Hans-Gerd Bode, Volkswagen’s communications chief described the crisis as a “tsunami.” Based upon Zignal’s experiences, three trends ring true for every modern crisis: A modern crisis is fueled by data: In today’s modern marketplace, companies are inundated with massive amounts data.
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