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PRSA 2017–2019 Strategic Plan: “Framework for the Future,”

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate. Our Code of Ethics remains the standard for performance, and we have added a collegiate credential. Diversity remains a challenge and a top priority.

Privacy 60
Privacy Ethics Mobile Big Data 60
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Companies that Want to Make Us Mad

Mindful Marketing

SEPTEMBER 21, 2019

Their secret is ‘big data.’ ’ According to a recent Wall Street Journal (WSJ) article, certain companies now use data analytics and artificial intelligence (AI) to determine “how far a customer can be pushed until their heads explode.”

Company 51
Company Customer Service Analytics Ethics 51
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