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This Week in PR Ethics (03/02/23): Do Businesses Really Care About Diversity? What Happens When Employers Monitor Your Brain?

Ethical Voices

Some weighty, fascinating, and depressing ethics stories this week. From continued corporate failure when it comes to diversity, to further erosions of privacy, there are a number of deep and interesting ethics articles. The decline of privacy and ethics around big data are two topics I discuss regularly.

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European Communication Monitor: a 15-year retrospective

Wadds Inc.

Digitalisation and data The webinar examined the issue of digitalisation and big data, marking a shift toward a more data-driven public relations practice. Big data and algorithms. since 2016, [have] kept a very high position in our discussions," said Tench.

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The Importance of PR Skills in a Hyper-Globalized World

PRSay

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

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Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

Ethical issues in merging the science and art of public relations. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I learned the ethics challenge very early on in my career. What is the best piece of ethics advice you were given?

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What is Predictive Media Intelligence?

NewsWhip

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. .

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Top 8 AI Tools in Post-COP28 ESG Reporting

Newsfile

They developed a tool with WWT, which helped them use big data to make better decisions and improve how they work. Success Story – Accenture Another example is international business management consulting company Accenture, which tackles ESG data challenges with a strategy focused on standardized reporting.

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PRSA 2017–2019 Strategic Plan: “Framework for the Future,”

PRSay

Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate. Our Code of Ethics remains the standard for performance, and we have added a collegiate credential. Diversity remains a challenge and a top priority.

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