article thumbnail

Data-Driven PR Campaign Planning: Part 1

Onclusive

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions.

article thumbnail

#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

My degree is in mass comm and I went to school for a career in radio. Image: Jeff Sheldon via Unsplash, Creative Commons CC0. My university @ClaflinUniv1869 didn’t have a PR program way back then, but my graduate program at @JHUAAP was stellar. measurePR #PRStudChat #measurepr. A3: Hard to say. What did for sure?

article thumbnail

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52