NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive Crisis Management . What is Predictive Crisis Management? .

Media 88

Media Data Reddit Crisis 88

PR Conversations

DECEMBER 19, 2014

Technology increasingly enables the selective ‘pull’ of information to meet personal needs, and also supports a targeted ‘push’ approach. Tailoring the 4Ts – techniques, tools, technologies, terminologies. The promise that ‘big data’ could automate organisational communications has proved a fallacy.

Social Media 90

Social Media Trends Communications Crisis Management 90

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. In technology, we’ve made a half-million dollar investment over three years in PRSA’s digital infrastructure, and have just added a staff position, in order to advance electronic delivery systems of the Society’s services. Frankly, PR isn’t a complimentary acronym for a lot of people.

Interviews 79

Interviews Ethics Conference Leadership 79