Remove Big Data Remove Consumer Remove Ethics Remove Measurement
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What Lies Ahead for Public Relations in 2018?

PRSay

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.

Publicity 167
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Marketing Trends for 2015: Getting Back to Basics

Polaris

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business. So here is my big prediction for next year.

Trends 135
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Latest PR Trends

5W PR

Consumer Focus. This consumer-focused trend has become a lot more popular as of late, and it gives way to a lot of public relations opportunities for companies. That’s because companies still need tools that will help them work through and with all the data that has been generated.

Trends 88
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. What is Mass Communication?

Ethics 52