Critical Mention

FEBRUARY 22, 2019

“In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Creative skills (26%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. That marketing analytic created credibility, community and creativity to how metrics can make a story come alive. How has measurement evolved in recent years?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Cision

MAY 5, 2016

In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success. Ultimately, understanding the customer drivers and environment is key to having voice. .

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Waxing UnLyrical

AUGUST 14, 2013

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. Yet, they haven’t direct control over actions, impromptu answers, or spontaneous interviews that very often arise for their counterparts. Needless to say, this was a tedious and highly time-consuming process.

Big Data 81

Big Data Government Local Data 81