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How to build a budget PR tool stack and workflow

Stephen Waddington

Tools to drive performance, deliver efficiencies, and demonstrate value needn’t break the bank. An investment of £200 per month would be build a solid competitive capability depending on your goal. Planning and insights Google Keyword Planner (free), Google Trends (free), and Facebook Campaign Planner (free) 2.

Tools 117
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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Too often marketers become enamored with the latest trends and tools. This trend will impact all publishers. With the barriers to work from home falling and the realization across the board that productivity still happens in home offices, it’s going to be more common to see solo public relations and marketing professionals hired.

Marketing 170