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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

I have a local bank client that just started working with me in September. Put on Your Storyteller Hat. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans.

Pitching 100
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Six Things PR Can Learn From “The Big Short”

ImPRessions - Crenshaw Communications

“The Big Short,” the brilliant and entertaining “economics lesson” on the real estate collapse that brought down the U.S. banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use. It was a genius idea that revolutionized the staid banking industry.

Film 149
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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. Seemingly innocuous, scammers collect this data and can hack social media accounts and even bank details. What was the name of your first school?" and "what was your first car?"

Ethics 52